Communicators Gathering on Branding
February 26 @ 10:00 am - 12:00 pm
Serving Multiple Generations with One Congregational Identity
In person at Central Lutheran in Minneapolis OR on Zoom!
Some congregations are serving five generations of faithful disciples or are looking to engage with younger generations. Doing so has many church leaders reactively communicating everywhere, all the time, and to everyone in the way they prefer. An impossible and overwhelming task it seems. Yet, through God, along with a cohesive congregational brand identity, anything is possible.
During this two-hour hybrid session, Kelly Champagne, founder of Evoke Engagement Experts, will teach you how to develop a visual identity that accurately reflects the congregation’s personality. You will also learn how to build an effective six-month communication plan which reaches and inspires all generations. This session will not expand your to-do list. Instead, we hope to refine how you invest your precious time to better serve God’s people.
What you will learn:
• What are the five most effective aspects of a congregational identity and brand
• Why brand guidelines are necessary for clear, cohesive communication
• When to include voices from the congregation to inform your identity process
• How to develop a six-month communication plan which reflects who you are and what you value
• Simple best practices to follow for more cohesive and engaging communication to serve all generations
Time for Practice
At least 30 minutes of this session will be allotted for co-working time to practice the tools and best practices presented, assess your communication channels, share insights and learn from each other, and begin to develop your congregation’s unique identity.
Who Should Attend:
Church communicators, administrators, rostered ministers, communication committee members or teams
About the Presenter:
Kelly Champagne is the founder and co-owner of Evoke Engagement Experts. As a cradle Lutheran, Kelly served in various church lay leadership positions including youth adult leader, council member, hospitality team member, and capital campaign marketing chair. She saw firsthand how important it was for churches to have communications-minded person on their teams. In 2018, Kelly left a 10-year career in product marketing to pursue her dream of helping nonprofits and churches effectively tell their story and engage with new generations of people. In 2024, Evoke merged with a talented freelance designer, Emily Christenson, to expand Evoke into a full-service communications agency. Kelly and Emily now co-own Evoke and have served over 70 churches (mostly Lutheran) and nonprofits with nine staff supporting our partner organizations.
Kelly has extensive experience in building effective marketing and communication plans, seeing results utilizing data-driven processes, and implementing industry best practices within both for-profit and nonprofit environments. She has a degree in marketing from the University of Wisconsin-LaCrosse and is a lifelong Packers, Brewers, and Badgers fan (sorry Minnesotans!). You can find her reading or exploring Northern Virginia, where she resides, with her husband and two dogs.